Crafted Stories
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The Sunglasses Project

 
 

THE SUNGLASSES PROJECT Content & Social Media Campaign

Creating awareness around something so simple can be very complex—It's like telling you to put pants on before you leave the house.

 
 
 
 
 
 

CBN operates in an extremely complex industry. Changing technologies, high requirements and local and international laws require close cooperation and the ability of the company to excel in several areas at once. It's a broad business that requires a consistent approach—While CBN were succeeding in business, they weren't communicating what made them special.

 
 
 
 
 
 

By developing the messaging and brand around "the CBN way," we were able to show instead of tell why people feel differently about CBN and why its customers are so loyal.

 
 
 

Video: The CBN Way

Video: The Impact of Technology

 
 
 

By developing the messaging and brand around "the CBN way," we we're able to quickly show why people feel differently about CBN and why its customers are so loyal—instead of telling them. The focus of the creative and photography was about detail, passion, and connection.

 
 
 
 
 
 

"The new CBN website is the result of more than a year of collaboration. With a strong message and a totally new digital property to promote it, CBN is positioned to have better conversations with customers, employees and prospects.

 
 
 
 
 
 

Design
Visual Design
Creative Direction
Motion Design

Strategy
Content Strategy
Messaging
Info Architecture
Analytics

Content
Research
Copywriting
Art Direction
Live action production
Live Action direction
Post production

Development partners
Rezo Zero

Photography
John Kealey Photography